Google’s Nexus 7 to take aim at Kindle Fire, Nook Tablet

Google’s Nexus 7 to take aim at Kindle Fire, Nook Tablet

Great article that deserved to be shared By Peter Svensson ASSOCIATED PRESS. When you look at Google’s struggles of remaining the big kid on the block, Google will stop at no end to deliver exactly what people are looking for. Google’s Nexus 7 proves to be another attempt to keep control of the search market. Google believes that producing gagets such as the Nexus 7 will ultimatly keep control of the digital world.


In the 1982 sci-fi movie “Blade Runner,” there are hints that the hero is an artificial human an “android” or “replicant.” His job is to seek out and kill other, rogue androids.

Latest model, a Nexus 7

If he’s an android, he’s the latest model, a Nexus 7. That’s also the name Google Inc. has picked for the first tablet to bear the Google brand. Clearly, its mission is to go out and kill rogue tablets running Google’s Android software.

Specifically, the Nexus 7 seems to have been designed to give anyone who bought a Kindle Fire or a Nook Tablet a lethal case of buyer’s remorse.

The Nexus 7 costing $199

The Nexus 7 costs $199, the same that Amazon and Barnes & Noble charge for their tablets. But it’s better than theirs in significant ways, as it became clear to me after a couple of days of use. Google announced the tablet last week and is taking pre-orders for delivery in mid-July.

Why is Google targeting the Kindle Fire and the Nook Tablet? Because they’ve been relatively successful competitors to Apple Inc.’s iPad tablet, yet Google has seen little or no benefit from their success.

Google makes its Android operating software available for any device manufacturer to use. Amazon and Barnes & Noble took Android and heavily modified it. Namely, they took out the applications that point to Google’s services and the advertising it sells.

In other words, these tablets are rogue Androids.

Other tablets, such as Samsung’s Galaxy, use the “proper,” Googlish version of Android, but have been more expensive than the Kindle Fire and Nook Tablet. Apparently, Google thought it was time to make a really good, proper Android tablet for $199.

It has succeeded. As far as I can tell from my few days of use, the Nexus 7 is a really good value. It’s made by AsusTek Computer, a Taiwanese company that was originally planning to sell a similar tablet for $249.

Plain Black Slab With A Screen…

The Nexus 7 is a plain black slab with a screen that’s 7 inches on the diagonal — the same size as the Nook and the Fire. The most noticeable feature it has over the competition is a low-resolution camera facing the user. That means the Nexus 7 can be used for videoconferencing, but it’s nearly impossible to use for snapshots. It also has a microphone, which the Fire lacks.

The screen has a higher resolution than the Fire, and colors look more vivid. The whole tablet is thinner and lighter than the Fire.

Other nifty but invisible hardware upgrades on the Nexus 7 include Bluetooth and GPS chips for use with headsets and navigation software. The tablet even has a chip for near-field communications, which means it can “talk” to some phones and store payment terminals when tapped against them.

But the most important difference between the Nexus 7 and its prey is the software. Not only is it running stock Android, but it’s also the first device to run the latest version of Android. Google calls it “Jelly Bean.”

Stock Android gives Nexus 7 access to a much wider array of applications than its competitors, running into the hundreds of thousands. The diversity also applies to content: You can use a wider range of e-book stores and movie services on the Nexus 7. You can read Kindle books on the Nexus 7, for example, but you can’t read Google books on the Kindle.

Google does its best to steer users to its “Play” store for apps, movies, music and books. Buyers get a $25 credit toward store purchases, partly defraying the cost of the tablet itself.

Powerful Processing Chip and RAM Aplenty…

With a powerful processing chip and RAM aplenty, the Nexus 7 is fast and slick. You can switch directly from application to application, something that is impossible with the Fire or Nook.

The chief issue buyers will bump into with the Nexus 7 is storage. The $199 model has just 8 gigabytes of storage, and a quarter of that is overhead. It has just 5.9 gigabytes truly available.

There’s a step-up model with 16 gigabytes for $249, which I would recommend.

Early buyers may also find that some applications will not work on it. Because Jelly Bean is the bleeding edge of Android, app developers haven’t had time to rewrite their products for it.

Though imperfect, the Nexus 7 is a great entry in the cheap-and-small tablet category.


Article: Google’s Nexus 7 to take aim at Kindle Fire, Nook Tablet
Article Source: Statsman
Author: Peter Svensson


Google’s Nexus 7 to take aim at Kindle Fire, Nook Tablet

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